The Monadic Briefing
Insights & Strategy for Your Business
Welcome to our knowledge center. This is where we share our strategic insights, demystify complex technology, and provide practical advice to help you transform your business's technology from an obstacle into your greatest asset.
Is Your Domain Name Sabotaging Your Business? (Kind of Like mine is)
On your balance sheet, your domain name costs $15 a year. But in reality, a bad domain—one that fails the "radio test," confuses customers with the wrong extension, or isn't properly registered in your name—can cost you thousands in lost traffic and legal nightmares. We break down the 4 ways your URL might be sabotaging your success.
Your "If It Ain't Broke" Tech Is a Ticking Time Bomb
What's the most dangerous thing in your office? It's the 10-year-old server you never think about. Your "if it ain't broke" approach to your IT infrastructure is a ticking time bomb, and it's already costing you thousands. We break down the real costs of this technical debt—from the $20k/year in lost productivity to the catastrophic risk of a total failure.
How Neglecting Your Bing Profile Is Costing You Money
You’re thinking, "Bing? Who cares?" But a huge chunk of the desktop market (especially B2B) does use it, and your neglected "Bing Places" profile is a digital ghost ship. It's likely auto-generated, unclaimed, and displaying wrong information—costing you customers and damaging your reputation. Don't let a free, 15-minute fix be your most expensive liability.
Your Google Business Profile is Free. Your Neglect Isn't.
It's the most powerful free marketing tool on the planet, so how is it costing you money? Simple: neglect. If your Google Business Profile has the wrong hours, unanswered negative reviews, or photos from 2018, it's not a tool. It's a liability that's actively sending your customers straight to your competitors. We break down the hidden costs you're paying for "setting and forgetting" your GBP.
Your Website Isn't a Brochure. It's a Leaky Bucket.
You paid to have your website built, but is it a 24/7 salesperson or a "set it and forget it" liability? Your website is probably a leaky bucket, losing you money every day. We break down 5 hidden ways your site—from being slow and broken on phones to having a "Not Secure" warning—is actively sending your customers straight to your competitors.
Your Internet Is Fast. Your WiFi Is Slow. Here's the Real Cost.
You pay for 1-Gig internet, so why are your video calls still freezing? The problem isn't your provider; it's your WiFi. We break down the real, hidden costs of "good enough" business WiFi, from "dead zones" draining $10k a year in lost productivity to the massive security risks of a poorly configured guest network. Stop blaming your internet; the call is coming from inside the building.