For many business owners, technology costs feel like a black hole. You pay the subscription, but do you know what you're getting back? To run a profitable business, you need to stop guessing and start measuring. We provide a step-by-step guide on how to perform a "Zombie Hunt" for unused apps, how to calculate the "Soft Returns" of time saved, and how to determine if a tool is a "Kill," "Keep," or "Optimize."